Science is Hot.
The fact that Kim Kardashian has more followers and likes then NASA, says so much about the culture we live in. NASA unfortunately does not look sexy in a tight pair of jeans. They need to work harder for the attention of a young audience. So NASA creates a B brand to be sort of a gateway brand to getting smart. “Explorer” is a wearable technology fashion brand that utilizes developed tech from NASA and converts it to retail objects and clothing. Some might say, that’s pretty sexy.
You're never too old for space camp.
Along with every purchase is a invite to join an adult space camp. CAMP is a members only community of explorers that go on monthly "missions" to grow and expand with the universe.
Brake light backpack.
As a introduction to C++ coding, I prototyped arduino break light backpack for bicyclist that lights up when the sensor senses that the subject has slowed down.
Agency - Personal Project
Elizabeth Levin - Art Director / Producer
Albert Roman - Photographer
Jeremy Bali - Photographer