sights of sound is an interactive pop-up experience where attendees could step into four immersive rooms inspired by the visual worlds of Future, J Balvin, Marshmello, and Ella Mai. Guests used Google Lens to "unlock" each room, then could capture it all on the Pixel 3's camera.
10k attendees, 70M social/press impressions, and significant lifts in familiarity & purchase intent.
MY ROLE: CREATIVE / LEAD ART DIRECTOR / DESIGNER
THE CASE STUDY
