For Lollapalooza's 25th birthday, we hacked snapchat and hosted Toyota’s 25th Hour, a surprise concert featuring Leon Bridges and Big Boi. The exclusive, pop-up concert was accessible only to Lollapalooza festival-goers who used the world’s first Snapchat “golden ticket” filter to enter the venue. Our private concert also featured a fleet of Toyotas for safe rides home.
ROLE - Creative / art direction
As a partnership with VH1 save the music, WE also surprised students from John Spry Community School before LEON BRIDGES performance.
